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Bose Flagship Store


Creating the latest in store technology for Bose on Regent Street London required the design of interactive opportunities to immerse customers in the very latest innovations and the opportunity to experience and engage in sound in a way they never have before. Recursive developed a new digital retail concept for a global role out of immersive stores for the iconic audio brand Bose. Featuring Augmented Reality, (AR) facial tracking, and projection based depth sensing touch tables, the design sets a new standard for the retail experience.

Creating Concepts

The brief set was to find a way to present the product to customers in a way which allowed them to touch, feel and experience the physical elements of it whilst at the same time feeding them key information to support their buying decisions. It was important that this information was presented in a way that was engaging and playful and also driven by the customer. Bose also wanted to explore the latest technology trends and to bring these into the store environment in an ambitious move to determine the Bose retail experience. This meant examining how technologies such as AR and facial recognition, amongst others, could play a reliable role in the customer journey as solutions which would work each.

Our Role

We provided core design services to define the AV & IT systems across the store working through RIBA stages 1 through 4. The design of the store, which we provided, covered AR and facial recognition, depth sensing, motion tracking, interactive projection and product interaction and integration in a way which has never before been done. In addition, The Recursive Media team provided software development services creating and building the discovery touch table and connected home experiences. We developed custom touch based solutions using unique ultra stretched aspect ratio’s to provide product information in an aesthetic which best matched the clients existing web based content, seamless tying the online and in-store experiences together



Project Data

  • Client:Bose
  • Timeline:Six Months
  • Segment:Retail
  • Partners:Green Room Design
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