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Sun and Sand Sports


Recursive worked with Green Room Design and Sun & Sand Sports, a leading multi-sport retailer in the UAE, to deliver a first-of-its-kind store, with cutting edge tech and customer engagement. Recursive designed the customer facing technology elements throughout the store, including immersive trial zone areas for football, basketball and running using a combination of the physical and the virtual all tied into live social media coverage. A central events zone features a custom high resolution LED floor with LED pelmet and rear video wall, with a stunning full multi channel Meyer Sound audio system for full coverage of in store sporting events.

Creating Concepts

We designed and created a one of a kind retail experience featuring experential trial zones to engage shoppers directly in store with the SSS brand, the output of which is connected to the online community via realtime social media feeds, reporting the action happening in store and presenting a call to action to others to come and take part.

Our Role

We provided core design services to define the AV & IT systems across the store working through RIBA stages 1 through 4. We also progvided Construction admminstration and handover and close out services covering RIBA stages 5 and 6. In addition The Recursuve Media team provided software development services creating and building the unique experiences covering football, basketball and running.

Project Data

  • Client: Sun and Sand Sports
  • Timeline: Six Months
  • Segment: Retail
  • Partners: Green Room Design
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